Week 3- Evaluating A Company’s External Environment

Morning class on Tuesday… “SM”… last week, we have learned about the evaluating a company’s external environment. This topic describes about the PESTEL, The five competitive forces, map and the key success factors which are that important things need to consider in run of business.

PESTEL stand for Political, Economic, Sociocultural, Technological, Environment, and Legal. It is the principal components of strategic significance in the macro-environment…what are the five competitive forces?? We look at the picture to be more understand  about it..

The other thing I learned, the strategic group mapping and the key success factors. Its function to help the company sustain their position in market in order to compete the competitors.

I think that’s all I can share with you all.. I need to read more for this topic and others topic..